When you are thinking about Internet Business, the 1st though it comes in your mind that is NAME. Obviously, a name is the most essential topic before you start. And at the same time, it is important as well that the same should strike in the mind of people who are going through your website. So here a domain comes into the picture. What should be the name of my business or my website, so that it will be easy to remember, easy to find it on Search Engine and similar few other things.
How do you choose the right domain name? That’s precisely what we’re going to share with you today.
Choosing a domain name with the right domain extension is crucial for the success of your website. The extension part of your domain affects your branding. Domain Name Extension is always on top priority, .com is a widely popular domain. But today every time it is not possible to get a domain name of your choice with .com extension. That is the reason many new domain extensions [like .shop, .club, .online, .study, .city, .store, .work, .tour, .studio, .tech, .fit, .media, .blog, .tv, .news, .social, ,academy, .health, .report, .business, .technology, .international, .academy, .tips, .legal and many other] came into the market recently. So you can select your domain name from a varieties of options.
Creative and brandable are always better than generic. Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand. A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable.
Here’s how to find a more brandable domain name:
Aim for 6-14 characters – and remember the shorter, the better. Most likely the shorter domain names are taken a LONG time ago and sold for thousands of dollars. If you can’t find something short, make it brandable.
According to research from DataGenetics.com, a blog by Nick Berry, the most common name length is approximately 12 characters.
Even, if you check imakapuria.me is exactly 12 characters.
Consider the most popular websites, Google, Facebook, Twitter, Instagram, Yahoo, CNN …… one aspect is common in this all the domain name are easy to spell.
One important thing to remember that the potential visitors to mistype your domain and end up on a different website!
Tell 10 people your potential domain name and ask them to spell it. If more than a few people struggle to spell it, you need to simplify it.
Make it sure the domain name is easy to pronounce, as visitors to your website share you domain name by word-of-mouth. When you are choosing a domain name make it easier for you to share your site with your friends and potential customers.
Write your domain name on a piece of paper and ask 10 people to pronounce it. If more than a few people struggle to pronounce it, you should simplify it.
You want your domain name to be passed along easily by you and others. The only way for that to be possible is if it’s 1) easy to spell and 2) easy to pronounce.
Remember how your domain name should be easy to spell and pronounce? Hyphens and numbers make it more difficult. Just think about face-book.com, instead of facebook.com. So how you are going to pronounce it? “face hyphen book dot com” or “face dash book dot com”. Facebook might not have spread so quickly if that was the case.
The bottom line? Your domain name should be smooth and punchy – hyphens and numbers get in the way of that. Stick to the letters!
Keywords can help to improve your SEO – you need to tread carefully here! If you try to awkwardly stuff keywords into your domain, it comes across as generic. Let’s consider a website with a primary keyword like “Study Overseas”. Now one of the most popular online overseas education consultants considers to set up the domain for studyoverseas.com to their existing website.
If you choose to use keywords, put the keywords at the beginning of your domain. That’s where they’ll be the most powerful for your ranking.
Are you ready to create a long term relation with your domain? You should be because it will be one of the biggest elements that define your business and brand for years. In future, if you decide to change your domain it will cost you money, branding, and SEO rankings. In short – it’s a huge pain!
so when you are considering getting domain then think for long-term over short-term.
Once you consider a domain name, before moving forward, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name.
To build your brand, it’s ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web.
Now the question may come in your mind that how you can perform search social networks and trademarks for your potential domain name?
It’s quite easy with a tool like Knowem. Search your potential domain name – it’ll show you if it’s available throughout over 25 popular social networks and if there are any trademarks already registered to the name.
At this point, you should have at least a general idea of some possible words to put in your domain. Some of those words may already be taken, trademarked, or just don’t have the “sound” you’re looking for.
That’s where domain name generators come into play. These generators can turn your ideas into fresh, available domains.
Here are some of our favourite domain name generators to try out: