Do I Need to Learn Digital Marketing?
Whether you are the owner of a startup or the CEO of a successful business, digital marketing will be an essential part. The advertising strategy your organisation undertake to improve brand awareness and increase sales.
Companies are reliant on successful digital marketing campaigns to gain visibility and sales via their online portals. Chris Brogan, CEO of Owner Media Group says, “marketers need to build digital relationships and reputation before closing a sale.” The traditional forms of one-way advertising no longer work. You’ll need to engage your online customers in a two-way conversation in order to convert them. That’s where effective digital marketing campaigns come in.
Even if you think that digital marketing is not an essential part of your day-to-day tasks, you might be surprised to realise that, in actual fact, it is. Every time you tweet, post, share or comment on social media, you are marketing yourself. You are working on building your own personal brand online using your presence in Social Media. If you tweak the wording of an email campaign, amend the imagery for a banner campaign or reach out to a potential online advertising partner, you are actively engaging in digital marketing.
By learning how to be an effective digital marketer, you can ensure you’re delivering the message you intend to. Developing these skills will also help you better monitor the work your employees are putting out. So that you can understand whether the campaigns are optimised for success, as well as identify areas of improvement.
Which Skills Do I Need for Digital Marketing Success?
There are many different facets of digital marketing. It is essential if you want to understand how different disciplines work together to drive success.
When recruiting digital marketing professionals to join your team, you should look for those who possess this general grounding and also excel in one to two specialist areas. Rand Fishkin, of leading search engine marketing site Moz, calls an individual with this basic understanding of multiple digital marketing disciplines and specialism in one or two areas a “T-Shaped Web Marketer”, and says that candidates like this are valuable assets to companies because they understand how different disciplines fit together and can step in to support in different areas where necessary.
How to Learn Digital Marketing at Home for Free: A Step-By-Step Guide
The good news is that learning the skills you need for digital marketing is often possible at home, in your spare time, thanks to the wealth of free online resources available. We discuss our favourite resources below and give our advice on how to get started.
Here are our six steps to digital marketing success:
1 – Study
Acquire the necessary knowledge to become a successful digital marketer by learning digital marketing. Need to know everything from blog posts to eBooks and must be created by experienced marketers.
2 – Practice, Practice, Practice
The best form of education is actively putting into practice what you’ve learned. Create test campaigns, monitor the results, optimise the campaigns and learn from your mistakes. You’ll be following the instructions provided by the study materials you’re using and there’s no risk involved as you aren’t yet dealing with digital advertising budgets for real businesses.
3 – Get Certified and Qualified
Now that you’re confident with the study materials, take the associated certifications and qualifications to test your knowledge.
4 – Start your own Digital Marketing Blog
Having your own digital marketing blog will help you practice what you’ve learned and demonstrated your expertise. It will also help you start to make connections in the industry as you seek out guest writers, invite opinions on your posts and offer to write for other publications.
5 – Seek Out Training and Support from Experienced Digital Marketers
Put those new contacts you’ve made to good use. To become a digital marketer, you need support and guidance from experienced professionals. They can point you in the right direction.
6 – Keep Learning and Improving
Digital marketing is an ever-changing and evolving field that requires its practitioners to be constantly evolving too. Never stop seeking out new learning materials and opportunities to improve your skills.
How Can I Practice Digital Marketing?
Get the Right Course
Join the course Start your online business & Earn Money in 100 Days. easy to follow Live Online Classes, Problem Discussion & Solutions, Video Tutorials, Articles. We will explain our strategies and show you exactly what to do, giving you practical, real-world training you can do in your own time, at your own pace and from any device. You can also read our in-depth digital marketing training guides, prepared by expert Digital Marketing Professionals who really know their stuff.
Test Things out by Starting Your Own Digital Marketing Blog or Personal Project
It’s vital to try out your own ideas and test whether they could turn into viable campaigns for a potential client or your own business. You should try your hand at SEO, PPC, social media, email and content marketing. This a great way to do this is to set up your own blog on a topic you’re interested in. Where you can test different types of content and campaign to see which are the most effective. This will give you valuable insights into the different platforms and help you really get to grips with using them.
Build Your Personal Brand
According to Matt Sweetwood in his article for Entrepreneur, “Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high-quality friends.”
Every Business Owner needs a strong online presence and an effective personal brand that promotes their achievements and accreditations. In today’s increasingly competitive online marketplace, customers don’t buy from businesses anymore; they buy from people. That’s why Elon Musk’s personal Twitter profile has more than three times as many followers as his three main businesses do. Why CEOs like Arianna Huffington and Richard Branson place so much emphasis on their social media profiles?
As a digital marketer, part of your role is to stay up to date with key movements in the industry. You can do this by following news and stories released on major digital marketing sites. This is an essential time investment for anyone truly serious about digital marketing, as Google, Facebook and Twitter regularly tweak their algorithms and platforms to better serve their users, which means the type of content coming out on top in the search results is constantly changing. This is all while big and small players alike make moves that could change the industry in a matter of moments.
Start with our related reading list below. Then, it’s your turn to start researching new digital marketing blogs and websites to help your campaign – whether you opt for SEO, content marketing, PPC or more – be a success.