Marketing is a field that is constantly evolving. Existing conceptions are analyzed and re-envisioned to reflect contemporary economic and social changes. Newer ideas develop as a result of technological advancements and marketing research. Whenever a brand plans to introduce itself in market marketing planning is very important for them. Before you start preparing a Marketing Strategy you need to understand what is the type of marketing. Then only it will be possible for you to use the right kind of Marketing Mix. The right Marketing Mix will help you to boost your business.
Marketing is actually a set of processes to create demand for any products or services by sharing knowledge and offers.
Types of Marketing
1. Traditional Marketing
Traditional marketing is the process of fulfilling the target audience’s needs using offline channels. The majority of traditional marketing relied on outbound tactics such as print, television ads, and billboards.
2. Outbound Marketing
Outbound marketing focuses on reaching out to the public with non-targeted content to promote products or services. It covers traditional marketing and advertising methods. It involves pushing a message out to consumers to raise awareness of your products or services – regardless of consumer interest. That is the reason it is called Outbound Marketing.
3. Inbound Marketing
Inbound marketing is a strategic approach to creating valuable content. These types of content align with the needs of your target audiences and inspire long-term relationships. Your customers/clients connect with you because you provide solutions to their problems. You delight them by continuing to act as an empathetic advisor and expert.
4. Digital Marketing
Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile apps. It is the opposite of traditional marketing, leveraging technology that didn’t exist traditionally to reach audiences in new ways.
5. Search Engine Marketing
Search engine marketing, or SEM, includes all strategies used to ensure your business is visible on search engine results pages (SERPs). With SEM, you can get your business in the number one spot when a user searches a particular keyword.
6. Content Marketing
Content marketing is the key instrument when you are opting for inbound and digital marketing because it’s one of the best ways to attract your target audiences. This process involves creating, publishing, and distributing content to your target audience through free and gated channels, such as social media platforms, blogs, videos, ebooks, and webinars.
7. Social Media Marketing
Social Media Marketing is the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involves considerations of product planning, pricing, communication, distribution, and marketing research. With platforms like Facebook, Instagram, LinkedIn, and Twitter, brands can promote their business and engage with audiences on a more personal basis.
8. Video Marketing
According to a 2021 Wyzowl study, 87% of marketers say using video in their marketing strategy has a positive ROI. When you are reaching your consumers through a video message with clear information what you want to share with them is more effective than any other form of communication.
9. Voice Marketing
Voice marketing is a set of tactics and strategies designed for reaching audiences who are using voice devices. The idea is to adopt marketing tactics that seek to take advantage of the growth in people using voice-controlled devices on a regular basis. For instance, Uber created an Alexa skill that allowed users to request a ride with a simple voice request. TED developed a feature that allowed Alexa users to play TED Talk based on topic, tone, or speaker.
10. Email Marketing
This type of marketing connects brands to leads, prospects, and customers via email. Email campaigns can be used to increase brand awareness, generate traffic to other channels, promote products or services, or nurture leads toward a purchase. To push your email strategy further and maximize productivity, you may also want to look into email automation software that sends emails based on triggering criteria.
11. Conversational Marketing
Conversational marketing is the ability to have 1:1 conversations with your audience across multiple channels – meeting customers how, when, and where they want. It is more than just live chat, it extends to phone calls, texts, Facebook Messenger, email, Slack, and other channels.
12. Buzz Marketing
Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service a brand is about to launch.
13. Influencer Marketing
Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches and have built loyalty and trust from an audience you might be trying to reach.
14. Acquisition Marketing
Acquisition marketing is the process of creating an advertising and promotion strategy that specifically targets consumers who are already considering your products and services. These consumers are aware of your brand, making them prime candidates for conversion.
15. Contextual Marketing
Contextual marketing is a form of online targeted advertising model in which people are served with targeted advertising based on their search terms or recent browsing behavior. It appears on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements.
16. Personalized Marketing
Personalized marketing is also known as one-to-one marketing or individual marketing. This is type of marketing is when you tailor your marketing based on the data you’ve collected from your contacts. This includes interests, shopping preferences, purchase history, and more. When you use this data to customize the content your contacts receive via email, ads, and other platforms, you’re using personalized marketing.
17. Brand Marketing
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. The process of brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration.
18. Stealth Marketing
Stealth Marketing is a process that assists companies to market their product in a hidden way, such that the consumers don’t realize that it is a marketing ploy. This doesn’t allow the consumer to realize that the play is a marketing strategy. Using kind unconventional tactics, the product is marketed and advertised in a less obvious manner.
19. Guerrilla Marketing
Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low or no-cost and involve the widespread use of more personal interactions or through viral social media messaging.
20. Native Marketing
Native Marketing is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there. To benefit from native marketing, you’ll need to either reach out to media publications yourself or go through a native advert network that helps find and facilitate ad placement.
21. Affiliate Marketing
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. It’s popular among influencers but can also be used by brands to promote products or services that align with their own.
22. Partner Marketing
Partner marketing is a marketing collaboration between brands where they partner up on a marketing campaign and share the results. It’s a great lead generation tool that allows brands to tap into an audience they may not have reached yet. Partner marketing is a strategic collaboration between parties, whether it is two businesses or a business and an individual, for example, an opinion leader or an influencer.
23. Product Marketing
Product marketing is much more than what it sounds like. It’s not just taking product pictures and launching campaigns. It’s driving demand for a product and its adoption through positioning, messaging, and market research. Product Marketing is a type of marketing where brands focus on selling products by introducing their brand into the market getting a new range of customers and retaining existing customers.
24. Account-based Marketing
Account-based marketing (ABM) is a hyper-focused marketing strategy where teams treat an individual prospect or customer like their very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. This strategy allows brands to design personalized campaigns for their ideal clients and dedicate their time and resources to prospects exhibiting high-intent behaviors.
25. Customer Marketing
In contrast to acquisition marketing where the focus is on acquiring new customers, customer marketing is focusing on retaining your existing customers. The end goal is to delight your customers with your product or service as well as excellent customer service to turn them into brand advocates. Simple ways to do this include eliminating friction in the customer service process, providing self-service resources, like online knowledge bases, and using customer service software to manage and automate interactions.
26. Word-of-Mouth Marketing
Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.
27. Relationship Marketing
Relationship marketing is a type of customer marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term brand loyalty. The key to doing this is by focusing on delighting your customers who are already satisfied with your brand. Start by using customer feedback software to run a Net Promoter Score (NPS) campaign to help you find out who those customers are.
28. User-generated Marketing
User-generated marketing is when businesses leverage their audience to participate in creating marketing material. It can be anything from a social media hashtag challenge that asks users to come up with a jingle, or asking users to share their pictures or videos using your product or service. Why do brands use it? It’s cost-effective, builds connections with your audience, and increases brand awareness.
29. Campus Marketing
Campus marketing is the process of promoting products or services to students on campus. It often involves brand ambassadors who bring awareness to the business. You’ll often see campus marketers promoting products at event booths, hosting their own events, and handing out giveaways.
30. Proximity Marketing
When we are talking about proximity marketing is a tactic that allows marketing leaders to target potential consumers with advertising content based on their current location. Proximity marketing is facilitated using technology such as Bluetooth beacons, WiFi, geofencing, near-field communications (NFC), and QR codes.
31. Event Marketing
Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. An event – whether it’s a workshop, seminar, trade show, conference, or pop-up shop – helps brands connect directly with their target audience and build lasting relationships.
32. Experiential Marketing
Experiential marketing is a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand. This type of marketing event marketing just one step further with the goal of making the experience magical for attendees and providing something they can take with them after the event.
33. Interactive Marketing
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. It allows consumers to engage directly with brands. This exchange of ideas usually occurs through digital marketing channels such as email, polls, chatbots, and social media.
34. Global Marketing
Global Marketing Concept is the overall marketing framework that an international enterprise adopts to design, introduce, distribute, promote and maintain its products in the global arena. This Marketing model allows you to sell more products, attract more customers and enlarge your market share in different countries. Your brand influence will increase.
35. Multicultural Marketing
Multicultural marketing, more specifically, refers to a marketing strategy that recognizes the differences in culture and ethnicities of a target market. Successful inclusive marketing campaigns aim to break advertising norms by highlighting people or groups that may be under or misrepresented.
36. Informative Marketing
Informative marketing refers to the type of message that focuses more on the facts and less on emotions. As the meaning refers Informative Marketing means understanding that a target audience may have to be educated about a product or service if they are to buy it.
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.
38. Persuasive Marketing
Persuasive marketing is understood as using the knowledge of human psychology for developing techniques for marketing products or services. For an online business, it generally refers to promoting the marketing mix and building on the customer’s impulsive buying behavior leading to a successful purchase.
39. Cause Marketing
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization for a common benefit. The cause marketing can also refer to social or charitable campaigns put on by for-profit brands. Typically, a brand’s association with a nonprofit will boost its corporate social responsibility.
40. Controversial Marketing
Controversial marketing uses controversial topics to drive attention to marketing campaigns. It doesn’t aim to polarize audiences, but rather grab their attention and spark discussions. On one hand, it has the potential to go viral and generate some buzz around your brand. There’s a risk that you turn off potential customers and negatively impact your brand’s image.
41. Field Marketing
Field marketing, a.k.a field selling, is a traditional form of marketing that involves going out to promote your products or services directly to your target audience. You can do this by distributing product samples, offering product demos, or leafleting in a community.
Best Type of Marketing
There’s no right or wrong way to do marketing – as long as it connects with your desired audience and provides a return on investment. Most companies use a combination of these strategies to generate leads and acquire customers.
Ultimately, you’ll want to choose what makes the most sense for your business based on your product, audience, and resources.