- Top 30 Most Influential People In _____ (Industry- Blogging, Web Design, Photography, Golf, Gaming etc)
- [INDUSTRY] changed my life forever. (Blogging changed my life forever)
- How to create viral [INDUSTRY] posts on your website.
- 10 Reasons Why It Rocks To Be a _____ (Blogger, Web Designer, Photographer, Golfer, Gamer etc)
- 10 Reasons Why It Sucks To Be a_____ (Industry – Blogger, Web Designer, Photographer, Golfer, Gamer etc)
- 10 Christmas Gifts For _____ (Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- 17 Tips To Cure _____ (Bloggers Block, Bad Converting Websites, Crap Photos, Golfer Elbow, Gaming Addiction etc)
- 20 Bloggers To Follow on _____ (Facebook, Twitter, Pinterest, Google+ etc)
- Top 20 Young _____(Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- The Top 20 _____ Who Make The Most Money (Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- 20 Websites To Visit If You Want To Be a Better _____ (Blogger, Web Designer, Photographer, Golfer, Gamer etc)
- 20 Best Blog Posts of 2019 For _____ (Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- 20 Great Quotes To Inspire You To Be a Better _____ (Blogger, Web Designer, Photographer, Golfer, Gamer etc)
- 13 Movies All _____ Should Watch (Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- 7 Traits All Successful _____ Have In Common (Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- 21 Life Lessons From _____ (Famous person in your industry,
- 9 Reasons Why You Suck At _____ (Blogging, Web Design, Photography, Golf, Gaming etc)
- Top 30 Female/Male _____ (Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- 11 Things I Wish I Knew About _____ When I First Started (Blogging, Web Design, Photography, Golf, Gaming etc)
- 12 stupid things _____ don’t do when first starting (Bloggers, Web Designers, Photographers, Golfers, Gamers etc)
- 11 Instant _____ Boosters (conversions, photo, design, swing etc)
- Thousands Already _____ and here are 12 ways you can too (create awesome headlines, make beautiful designs, drive the fairway etc)
- 10 Reasons Civilization May Collapse Because of Your_____ (Blogging, web design, photography etc)
- 9 ways _____ makes you rich/happy/healthy. (Blogging, web design, photography etc)
- 11 Reasons You’re Too Clever For _____ (Blogging, web design, photography etc)
- 10 Ways to Immediately Improve Your _____ (Blogging, web design, photography etc)
- 10 Types of _____ – Which Group Are You In? (Bloggers, web designers, photographers, golfers etc)
- 20 Reason Why This Is The Ultimate Guide To _____ (Blogging, web design, photography etc)
- 12 Reasons Every _____ Regrets Not Doing This Sooner (Blogger, web designer, photographer, golfer etc)
- 13 Reasons This Post Will Make You A Better _____ Guaranteed (Blogger, web designer, photographer, golfer etc)
- 12 Things Every _____ Regrets Not Doing This Sooner (Blogger, web designer, photographer, golfer etc)
- 24 Rules I Follow To Create Successful _____ (blogs, web designs, photographs, golf swings etc)
- 9 Ways To Dramatically Improve Your _____ – Even If You’re Just Starting Out (Blogging, web design, photography etc)
- Top 10 _____ Mistakes To Avoid (Blogging, web design, photography etc)
- 10 Reason You Shouldn’t Even Think About _____ Without Reading This (Blogging, web design, photography etc)
- 9 Reasons Some People Always _____ (make money online, make great designs, take incredible pictures, hit a par 4)
- 10 Reasons Thousands Now _____ Who Never Thought They Could (make money online, make great designs, take incredible pictures, hit a par 4)
- The 12 Strange Techniques That Improve Your _____ (blogs, web designs, photographs, golf swings etc)
- Free Book Tells You The 12 Secrets Of Incredible _____ (blogs, web designs, photographs, golf swings etc)
- 11 Reasons Why Most _____ Fail (Blogger, web designer, photographer, golfer etc)
- 5 Amazing Discoveries Kills _____ Quick! (bad blogging, bad designs, ugly photographs, horrible golf swing etc)
- 10 “Friendly” Pieces Of _____ Advice You Should Never Take (Blogging, web design, photography etc)
- Top 5 things to happen in_____ in 2014 (blogging, web designer, videogames, golf, etc)
- Top 10 weirdest ways to be a better_____ (blogger, designer, golfer)
- Top 10 Strange Ways to Get _____ (more traffic, more designs finished, clients, more distance on your golf drive etc)
- 5 Most Useful _____ Skills To learn in 5 days (blogging, photography, golf, photoshop, etc)
- Top 10 Things a _____ should never do if you ____ (blogger, photographers, golfers, designer etc) (want more traffic, to take great pictures, improve your swing, etc)
- 10 Great _____ – A Top _____ Best Advice (headlines, traffic tactics, low light images, responsive designs etc) (Blogger, photographer, designer etc)
- Why Your _____ Sucks, 10 Fresh Insights (blog, photos, designs, etc)
- 10 Subliminal Tricks That Make Your _____ Adored (blog, designs, photos, pickup lines etc)
- Great _____! 20 Ways to Make Your _____ Even Better (Blogging, photography, layouts, etc) (Blog, photos, designs, etc)
- 3 _____ Instincts To Master – And 2 To Ditch (Blogging, photography, design, golf etc)
- 10 Secret Codes: Top _____ Seem To Use A Clever Formula – But Not Clever Enough. We Cracked it! (Blogging, photography, web design, etc) (Bloggers, Photographers, designers etc)
- The 7 Sneakiest Things To Do Before _____ (creating your first Blog, taking your first picture, designing your first site etc)
- _____ Taboo – The 5 Dirty Little Secrets _____ Don’t Want To Talk About (Blogging, photography, golfing, web design etc) (Blogger, web designers, photographers, golfers etc)
- 5 _____ Rules You Gotta Break ( blogging, photography, golf, web-design etc)
- 5 Things That Sway You From Good _____ Decisions (Blogging, web design, photography, business, golf etc)
- 5 Ways To Be A Better _____ Without _____ (blogger, photographer, designer, golfer etc) (blogging, taking photos, designing, golfing etc)
- The _____ Brain Exposed – 20 Fascinating Facts (Bloggers, photographers, golfers, etc)
- 50 Ways to Have More Fun With Your _____ (Blog, photography, designs, golf, business etc)
- 10 Hilarious Confessions Of Desperate _____ (bloggers, photographers, golfers, designers, etc)
- 10 _____ Habits That Hold You Back (blogging, photography, golfers, designers, etc)
- 5 Things Smart _____ Never Tell (bloggers, photographers, golfers, web designers, etc)
- 10 Advanced _____ Tricks – When You Whip Out One of These Doozies, They’ll Know They’re With A Real _____ (blogging, golfing, photography, design, etc) (blogger, golfer, photographer, designer)
- 9 Reasons Why I Won’t Be ______ Any Time Soon (Drinking Bottle Water, Wearing a Skirt To Work, Having Negative Thoughts)
- 9 Reasons Why I Won’t Be Dating Any Time Soon
- Debating the 25 Best _____ of the decade/ 2014 (bloggers, blogs, photographers, web designs, designers, golfers, golf etc.)
- 15 Things _____ should stop making a big deal about (Bloggers, photographers, designers, entrepreneurs, etc)
- 20 _____ share their secrets to success after tasting failure (bloggers, entrepreneurs, designers, etc)
- 5 Problems_____ face Just Starting out (bloggers, entrepreneurs, designers etc)
- 8 Signs you’re failing as a _____ (bloggers, entrepreneurs, designers etc)
- 8 Things _____ Are sick of hearing in 2014 (bloggers, entrepreneurs, designers etc)
- 9 reasons society still needs _____ (bloggers, entrepreneurs, designers etc)
- 15 Reasons _____ (bloggers, entrepreneurs, photographers, designers etc) Make The Best _____ (friends, business partners, business decisions, prophets, husbands etc)
- 15 Ways Successful _____ Travel Abroad (bloggers, entrepreneurs, photographers, designers, golfers etc)
- 22 Important Differences Between _____ and you (successful bloggers, successful entrepreneurs, successful photographers etc)
- 10 Ways to Turn Your Day-to-Day _____ Into _____ (blog, posts, designs, time on the green, photos etc) success, money, massive traffic, large following, etc)
- 5 Things to Keep in Mind Before you ditch _____ (blogging, photography, entrepreneurship, your wife, the gym, golf etc)
- 18 Simple Things All _____ Should Remember (bloggers, husbands, 20 somethings, photographers, golfers, designers, etc)
- 11 Reasons Why I Don’t Like _____ : A Cautionary Tale (bloggers, photographers, designers, sorority girls, golfers, etc)
- The 10 Different Kinds of _____ (bloggers, entrepreneurs, photographers, designers etc)
- 20 Things Only _____ Know (bloggers, entrepreneurs, photographers, designers etc)
- 10 Things I Can’t Help But Judge Other _____ For Doing (bloggers, entrepreneurs, photographers, designers etc)
- 27 _____ Reveal The Most Ridiculously Crazy Things They’ve_____ (bloggers, entrepreneurs, photographers, designers etc) (written about, did for traffic, took photos of, said at interviews, done to reach success)
- 7 Things Nobody Tells You About Successful _____ (blogging, photography, golf, web design, etc)
- 18 Qualities Successful _____ All Share (bloggers, entrepreneurs, photographers, designers etc)
- 23 _____ Share Their Weirdest Experiences _____ (bloggers, entrepreneurs, photographers, designers etc) (online, designing, on the course, at seminars etc)
- 10 Ways You’ll Fall In Love With A _____ (blogger, developer, entrepreneur, photographer, designer etc)
- 10 Truths All _____ Need To Hear (bloggers, entrepreneurs, photographers, designers etc)
- 9 Things You Should Know About _____ _____ (successful, unsuccessful, new, seasoned etc) (bloggers, entrepreneurs, photographers, designers etc)
- 12 Phrases _____ Should Add To Their Vocabulary (bloggers, entrepreneurs, photographers, designers etc)
- Is The Point Of _____ Just To _____ (blogging, taking pictures, designing, golfing etc) Make Money, express yourself, look cool, sounds intelligent, impress your girlfriend’s dad etc)
- 5 Signs People Just Aren’t Into Your (headlines, blog, blog posts, designs, songs, poems, websites etc)
- 5 Lies _____ Need To Stop Telling Themselves When It Comes to _____ (bloggers, entrepreneurs, photographers, designers etc) (creating engaging content, making money, taking amazing pictures, etc)
- 5 _____ That Changed My Life (blog posts, photos, poets, entrepreneurs, quotes, books etc)
- 7 Best _____ To Look To For Inspiration (Blogs, web designs, entrepreneurs, books, etc)
- 33 Things Only _____ Do (bloggers, photographers, web designers, dog groomer etc)
- 6 Of The Weirdest Realizations You Have As A _____ (blogger, photographer, golfer, cow-milker, web designer, etc)
- The 12 Incredible People You’ll Meet _____ (blogging, as an entrepreneur, at a rave, on the fairway, etc)
- The 12 Terrible People You’d Meet _____ (blogging, as an entrepreneur, on the subway, on the fairway, etc)
- 7 Things Nobody Tells You About Declaring You’re _____ (a blogger, a photographer, retired, golfer
- If You’ve Ever Thought About _____ Here are 7 Things To Convince You (Blogging, Becoming an Entrepreneur, Ordering a Bride, etc)
- 23 _____ On The Creepiest Experience They’ve Ever Had
- 10 Things You Need To Know About (bloggers, entrepreneurs, golfers, swingers, etc)
- 15 Surefire Signs You Made It As _____ (an entrepreneur, retiree, parent, photographer etc)
- 17 Things That Happen When You Fall In Love With A _____ (blogger, Yankees fan, golfer, entrepreneur etc)
- 7 Awesome Things_____ Shouldn’t Feel Bad About Enjoying
- 60 Wonderful Things For _____ To Rejoice (bloggers, golfers, web designers, babysitters, etc)
- 12 Things I Dislike About _____ (blogger, web designers, online dating, photography etc)
- 15 Things That Show You’re _____ (From California, A blogger, an entrepreneur, retired, married etc)
- The 7 Good Things About _____ (being an entrepreneur, blogging, riding horses, etc)
- 42 Undeniable Signs You’re (A blogger, an entrepreneur, writing clickbait, wealthy etc.
You need to get people’s attention to your lead magnet, which means you need to drive traffic to the lead magnet.
In this email, we’ll briefly discuss it because this is something you all know very well and very proficient with.
To set up your lead generation campaign, you need
- your audience
- lead capture and lead magnet delivery mechanism and
- a traffic campaign
Let’s talk about each briefly.
You should have this covered because you already know who your audience is and defined them while creating the lead magnet.
2. Setting up lead generation machine
Once you have decided the audience, you should set up your lead capture and lead magnet delivery mechanism.
- a page that people can visit, learn about your lead magnet.
- A lead form your audience needs to fill before they can access your lead magnet.
- A thank you page where you deliver the lead magnet.
- An email software or CRM tool where you store the leads.
- An integration connecting your squeeze page to the email software
I’ll quickly explain each one.
A. Squeeze page:
Squeeze page or landing page is where you put up the details about your lead magnet.
You can use one of the landing page tools like OptinChat or Unbounce or tools like Thrive or Elementor.
There are plenty of tools out there. You can learn more about them in detail in my digital marketing tools training program.
You can pick whichever suits your need and budget.
B. Lead Form:
Your lead-form plays a crucial role in your lead generation performance.
The number of leads and the quality of your leads you get is directly proportional to the number of fields in your lead form.
If you want more leads, you should limit your lead form to one or two fields max. You can ask for an email address only or the first name and email address.
But if you are a b2b business with a longer sales cycle, you might need to collect more details like name, email, business type, website name, profession, number of employees etc.
As the number of details, you ask increases, the number of leads you get decreases, but it also increases the quality of the lead.
C. Thank you page:
The third component is the thank you page that comes after people fill in the details.
What goes on this page depends on how you deliver the lead magnet.
If you are delivering the lead magnet immediately after the form is filled, your thank-you page can give the download link or a link to access the lead magnet with instructions on how people can access the lead magnet.
If you are delivering it via email, you can instruct the leads on how to confirm their email subscription to get the lead magnet and whitelist your email address.
You can also use this page to ask them to connect with you on different social networks.
Or you can share testimonials from your happy customers.
This probably is the most underrated page ever been used in lead generation.
D. Email or CRM tool:
The next is the email or CRM tool.
You need to communicate with your leads, aka email list.
To communicate your email list you need to send them emails – indoctrination sequence that introduces you and your product or services to them, nurturing series that educates them about the problem and solution, and a sales sequence that persuades them to make the purchase.
You need an email platform or tool to send the emails, tag the audience as they interact with your emails, and so on.
Now you might need a simple email platform or a full-fledged CRM depending on your business, sales cycle etc.
The last thing is integrating all these pieces.
You need to connect your squeeze page to your email tool and thank you page etc.
You need to automate the entire process, so when your lead submits their detail, his details are posted to your CRM or email tool, and he or she also gets the lead magnet delivered.
Most of the landing page builders and email tools have the facility to integrate these things.
But if your tool doesn’t have native integration, you can connect them and make them talk with external apps like Zapier.
And there you go.
Your lead capture and the delivery machine is ready.
And you don’t need to worry much about the cost of setting up this machine. You can set up this mechanism or system without spending much or even free.
The email tools are free up to a certain number of leads, and landing page tools are free to start with some traffic limitations. And so on.
Ok, so, you have the lead magnet and the lead capture/delivery machine ready.
Next comes the attention, aka traffic part.
You can choose either the less-cost, more-time consuming organic approach or more- cost but quick results paid approach to drive traffic to your landing page.
I’d recommend the paid approach because it can help you validate your lead magnet idea and audience quicker, helping you make sure you are on the right track.
Because the organic route takes a while to get the results, and it might delay validating your idea.
It might be crucial to validate your idea as early as possible because if your idea/audience is wrong, you might have wasted your precious time on the wrong idea.
Regardless of the approach you choose, you also have to select the platforms or networks and formats.
You need to decide whether to focus on Facebook or Twitter or LinkedIn or Instagram as your primary channel for organic or paid promotion.
You also need to decide whether you want to go with text first content approach or video first approach or audio first approach for organic approach.
You are ready to drive traffic to your lead magnet and build leads.
With that, you are half-way on the lead generation game.
Do I Need to Learn Digital Marketing?
Whether you are the owner of a startup or the CEO of a successful business, digital marketing will be an essential part. The advertising strategy your organisation undertake to improve brand awareness and increase sales.
Companies are reliant on successful digital marketing campaigns to gain visibility and sales via their online portals. Chris Brogan, CEO of Owner Media Group says, “marketers need to build digital relationships and reputation before closing a sale.” The traditional forms of one-way advertising no longer work. You’ll need to engage your online customers in a two-way conversation in order to convert them. That’s where effective digital marketing campaigns come in.
Even if you think that digital marketing is not an essential part of your day-to-day tasks, you might be surprised to realise that, in actual fact, it is. Every time you tweet, post, share or comment on social media, you are marketing yourself. You are working on building your own personal brand online using your presence in Social Media. If you tweak the wording of an email campaign, amend the imagery for a banner campaign or reach out to a potential online advertising partner, you are actively engaging in digital marketing.
By learning how to be an effective digital marketer, you can ensure you’re delivering the message you intend to. Developing these skills will also help you better monitor the work your employees are putting out. So that you can understand whether the campaigns are optimised for success, as well as identify areas of improvement.
Which Skills Do I Need for Digital Marketing Success?
There are many different facets of digital marketing. It is essential if you want to understand how different disciplines work together to drive success.
When recruiting digital marketing professionals to join your team, you should look for those who possess this general grounding and also excel in one to two specialist areas. Rand Fishkin, of leading search engine marketing site Moz, calls an individual with this basic understanding of multiple digital marketing disciplines and specialism in one or two areas a “T-Shaped Web Marketer”, and says that candidates like this are valuable assets to companies because they understand how different disciplines fit together and can step in to support in different areas where necessary.
How to Learn Digital Marketing at Home for Free: A Step-By-Step Guide
The good news is that learning the skills you need for digital marketing is often possible at home, in your spare time, thanks to the wealth of free online resources available. We discuss our favourite resources below and give our advice on how to get started.
Here are our six steps to digital marketing success:
1 – Study
Acquire the necessary knowledge to become a successful digital marketer by learning digital marketing. Need to know everything from blog posts to eBooks and must be created by experienced marketers.
2 – Practice, Practice, Practice
The best form of education is actively putting into practice what you’ve learned. Create test campaigns, monitor the results, optimise the campaigns and learn from your mistakes. You’ll be following the instructions provided by the study materials you’re using and there’s no risk involved as you aren’t yet dealing with digital advertising budgets for real businesses.
3 – Get Certified and Qualified
Now that you’re confident with the study materials, take the associated certifications and qualifications to test your knowledge.
4 – Start your own Digital Marketing Blog
Having your own digital marketing blog will help you practice what you’ve learned and demonstrated your expertise. It will also help you start to make connections in the industry as you seek out guest writers, invite opinions on your posts and offer to write for other publications.
5 – Seek Out Training and Support from Experienced Digital Marketers
Put those new contacts you’ve made to good use. To become a digital marketer, you need support and guidance from experienced professionals. They can point you in the right direction.
6 – Keep Learning and Improving
Digital marketing is an ever-changing and evolving field that requires its practitioners to be constantly evolving too. Never stop seeking out new learning materials and opportunities to improve your skills.
How Can I Practice Digital Marketing?
Get the Right Course
Join the course Start your online business & Earn Money in 100 Days. easy to follow Live Online Classes, Problem Discussion & Solutions, Video Tutorials, Articles. We will explain our strategies and show you exactly what to do, giving you practical, real-world training you can do in your own time, at your own pace and from any device. You can also read our in-depth digital marketing training guides, prepared by expert Digital Marketing Professionals who really know their stuff.
Test Things out by Starting Your Own Digital Marketing Blog or Personal Project
It’s vital to try out your own ideas and test whether they could turn into viable campaigns for a potential client or your own business. You should try your hand at SEO, PPC, social media, email and content marketing. This a great way to do this is to set up your own blog on a topic you’re interested in. Where you can test different types of content and campaign to see which are the most effective. This will give you valuable insights into the different platforms and help you really get to grips with using them.
Build Your Personal Brand
According to Matt Sweetwood in his article for Entrepreneur, “Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high-quality friends.”
Every Business Owner needs a strong online presence and an effective personal brand that promotes their achievements and accreditations. In today’s increasingly competitive online marketplace, customers don’t buy from businesses anymore; they buy from people. That’s why Elon Musk’s personal Twitter profile has more than three times as many followers as his three main businesses do. Why CEOs like Arianna Huffington and Richard Branson place so much emphasis on their social media profiles?
As a digital marketer, part of your role is to stay up to date with key movements in the industry. You can do this by following news and stories released on major digital marketing sites. This is an essential time investment for anyone truly serious about digital marketing, as Google, Facebook and Twitter regularly tweak their algorithms and platforms to better serve their users, which means the type of content coming out on top in the search results is constantly changing. This is all while big and small players alike make moves that could change the industry in a matter of moments.
Start with our related reading list below. Then, it’s your turn to start researching new digital marketing blogs and websites to help your campaign – whether you opt for SEO, content marketing, PPC or more – be a success.
You probably spend a lot of time creating the content you publish on your blog. Obviously, creating great content is important. If you’re going to get the most out of having a business blog, but people won’t bother reading the content you create unless you create a good title.
Titles are the first part of your blog that readers will see and that is responsible for getting more clicks. They’re frequently what people use when they share your blog post, meaning that any time a reader likes your content enough to share it with their social network, it’s the part of the blog their followers will see.
Learn the Great Blog Title Formulas.
A lot of bloggers and marketers have done the research to see how different types of headlines perform in comparison to others. They’ve found some clear trends in what people choose to click on. You can benefit from the work others have done by studying up on the formulas that are proven to work.
1. Number Headline
Any headline that starts with a number, introducing a list post (like this one does – and it worked in this case if you’re reading this post).
2. How to headlines
This is a simple option, but a good one. If someone’s trying to figure out how to do something, a headline that lets them know the blog post will deliver on that need gets the most important point across (but your post better deliver on the headline’s promise).
3. Famous comparison
These headlines borrow on the popularity of a person or piece of entertainment to get people to click. Depending on the famous thing or person you choose, they can add an element of fun to your blog, e.g. # Business Lessons I Learned from Watching Beyoncé.
4. Scarcity headline
This headline promises that the reader will be getting something few people have. Headlines that start with “The Secret of…” or “Little Known Tips for…” are playing on this principle.
5. Big promises headline
These headlines are assuring the reader that they’ll be getting a lot of information if they click, this category includes headlines that start with “The Ultimate Guide to…” or list posts that have a particularly high number at the beginning.
Buzzsumo has also done extensive research into the words and phrases that perform best in headlines (at least on Facebook). Obviously, you can’t just insert these words into your blog titles thoughtlessly, but if you keep them top of mind and look for opportunities to use them effectively, they could help you build better titles.
This is a good starter list, but you can find a lot more if you do a little digging into blog title examples and formulas. It’s worth devoting some real time to studying the research that’s out there and learning from other people’s experience on this.
Pay Attention to Headlines You Like.
Every day you encounter titles – not just blog titles, but also the titles of newspaper and magazine articles, the titles of YouTube videos, the titles of emails you receive, etc. You always have a response to those titles, even when your response is to ignore one and keep scrolling.
In the same way that starting to read more can make you a better writer, starting to more actively pay attention to the titles you encounter in your life and the way you respond to them will get you thinking regularly throughout the day about what works and why. And that thinking will lead to you getting better at crafting good headlines.
So as you scroll through a blog, flip through your favorite magazine, or wade through the links people share on social media, start analyzing your response to every headline you see. Think about which ones made you click, which ones annoyed or offended you, and which ones just didn’t make much of an impression. When possible, jot down notes on how you responded and why. While you’re only a sample set of one, even just by starting with your own responses, you’ll begin to gain some insights into what makes headlines work.
Practice Writing Great Blog Titles.
Ah yes, the familiar tip that goes on most lists of how to do anything well: practice. The more you do it, the easier it will be to do it well, so give yourself the assignment of writing blog titles regularly. Not only for the blog posts you write, but just for the practice of writing titles.
Justin Blackman challenged himself to write over 10,000 headlines over 100 days and found that there was a tangible difference in the quality of his headlines and how quickly he could produce good headlines by the end of his project – which should surprise no one, of course, that’s what happens when you commit to practising something at that level.
Luckily, you don’t have to go that far to get better at writing blog titles. You could commit to doing it for 30 minutes each week or 10 minutes a day and still see a difference. Figure out what level of practice you can fit into your life and start doing it.
Use Your Keyword Research.
If you have a blog, you’re probably already doing keyword research to help you figure out what your audience is thinking about, looking for, and the terminology they use when doing so. Put that information to work in your blog titles.
You want to be using the language your customers use. It’s good both to improve SEO of your blog posts and for getting them to click on the post. You need to be careful that you don’t try to force a target keyword into a blog title awkwardly. But if your blog post is on the subject you’re targeting, you should be able to include the keyword naturally.
Write Multiple Popular Blog Titles
I get it. You just did all that hard work of researching website copywriting tips and writing the post. You’re ready to be done and get it out there! But as we’ve already mentioned, all that hard work is worth a lot less if people don’t click to read your post. That means your title has a disproportionate amount of power versus the rest of your post and you’ve got to get it right.
Some experts recommend spending as much time working on blog titles as you do on the blog post itself. If you do that, you may well find the difference in results is worth the extra time. At the very least though, commit to writing several blog titles for every post you publish (in addition to the headline writing practice you’ve committed to). Share your headlines with friends or co-workers to get feedback. This will accomplish two things at once:
- You’ll have an easier time selecting the best blog title of the list for each post.
- Get more information on which titles people respond to. Expanding your sample set of one to however many people you can get to review your title options and weigh-in for each post.
If you’ve heard anyone use the term click bait, you know it tends to get said in a tone of derision or at least annoyance. People hate clicking on a link based on the promise of an appealing headline, only to be disappointed in the content that’s actually there. For websites that have a business model where they make money based on the number of clicks they get, these types of titles may make a certain amount of sense to use. But if you have a business you want people to trust, they’re a terrible idea.
Make sure the blog title you use matches the content of the post. Don’t say your content is going to “blow your mind” when it probably won’t (how would someone measure that anyway?). Don’t say your blog post is the “definitive guide to” what you’re writing about if it’s a short post only covering the basics of the topic.
Appeal to Emotions.
Whether or not we recognize why we click and share blog posts in the moment we do so, researchers have found that it’s often an emotional decision. Blog titles that appeal to the reader’s emotions are therefore powerful, especially for inspiring shares. CoSchedule analyzed the number of shares different posts got based on their Emotional Marketing Value (EMV) Score and found that those with the highest scores got considerably more shares than those with low scores.
Where possible, use terms that evoke emotions in your readers, like surprising, exclusive, or delighted. Think about what you want your readers to feel when they click and work on providing that in the post and describe what they can expect in the blog title.
People want to know what they’re clicking on. You may feel like being a little vague could make people more interested or give the blog title broader appeal. But more often it will just make it easier for people to scroll past your title without interest. A specific blog title tells them what questions you’re answering and information you’re providing. The reader will recognize if that’s information they want or need and can make an informed decision on whether or not that click is worth their time.
HubSpot’s data backs this up. In testing over 3 million headlines, they noticed that titles that give people more information about the type of content format they’re getting (e.g. putting [Interview] or [Template] in the title) performed 38% better than those that didn’t include that information.
Do A/B Testing.
You can do a lot of headline research into what generally works well. But ultimately, you need to figure out what works for your target audience. For that, you need to do A/B testing. While every blog post you publish gives you some data on what headlines work. You can figure out more detailed information by putting two headlines against each other.
Whenever your title brainstorming leads to two strong contenders, set up an A/B test and see what happens. You can make some conjectures about what makes the winning blog title work better in each test, but where you’ll really gain insights is by looking at the trends over time. Maybe your audience responds better to blog titles with negative wording in them than positive.
The more data you collect in your testing, the more you’ll know about how to get clicks in future blogs.
Great Blog Titles for your Audience.
You don’t need to think about everyone on the internet to like your blog titles. But you do need the people in your target audience to like them. General knowledge of best practices for writing blog titles is good to have when getting started. But the longer you publish on your blog and analyze what works for your audience. The more your blog title strategies should be based on your own data.
You’re not writing these blog titles for you or to sound clever to other marketers or even your boss. The only people that need to respond to your blog titles are the ones you want reading your blog. Always keep that in mind when deciding which titles you go with.
Traders in Forex Market came up with a number of different ways to invest or speculate in currencies. Among these, the most popular ones are
- Spot Forex,
- Currency Futures,
- Currency Options, and
- Exchange-Traded Funds (or ETFs).
These are Futures Contracts on currencies, which are bought and sold based on a standard size and settlement date. FX Futures were created by the Chicago Mercantile Exchange (CME) way back in 1972. The CME Group is the largest foreign currency futures market. They offers futures contracts on G10 currency pairs as well as emerging market currency pairs and e-micro products.
Since Futures Contracts are standardised and traded on a centralised exchange, the market is very transparent and well-regulated. This means that price and transaction information are readily available.
Foreign currency options give the choice holder the right – but not the obligation – to buy or sell a hard and fast amount of a foreign currency at a specified price on or before expiration date. If a trader “sold” an option, then he or she would be obliged to shop for or sell an asset at a selected price at the expiration date.
There are some disadvantage in trading FX Options. Those are as follows,
- Market hours are limited for certain options.
- The liquidity is not nearly as great as the futures or spot market.
Like other financial market like NYSE or LSE, the Forex market has neither a physical location not a central location. The bulk of Forex Trading takes place using the system called “Interbank market“.
Forex market is consider a Over the Counter (OTC) Market. It is because the entire market runs electronically within a networks of banks 24 hours a day. It means the Forex Market is spread all over the world with no central location. So it means your trade can take place from any where as long as you have an Internet Connection.
The Forex OTC market is far bigger and biggest than most of the popular financial market in the world, traded globally by a large number of Individuals & Organisations.
In Forex OTC market, participants determines whom they want to trade with looking on the trading conditions, the attractiveness of price and also the reputation of the trading counter-party (the other party who takes the other side of trade).
The below chart shows the most actively traded currencies.
Two currencies are involved in each transaction. The sum of the percentage shares of individual currencies totals 200% instead of 100%
The Dollar is King in the Forex Market
The U.S. dollar is the most traded currency, making up 84.9% of all transactions! The euro’s share is second at 39.1%, while that of the yen is third at 19.0%. As you can see, most of the major currencies are hogging the top spots on this list!
You’ve probably noticed how often we keep mentioning the U.S. dollar (USD). If the USD is one-half of each major currency pair, and therefore the majors comprise 75% of all trades, then it’s a requirement to concentrate to the USD. The USD is king! In fact, consistent with the International Monetary Fund (IMF), the USD comprises roughly 64% of the world’s official exchange reserves!
Because almost every investor, business, and financial institution owns it, they concentrate to the U.S. dollar.
There are also other significant reasons why the U.S. dollar plays a central role in the Forex market:
- The United States economy is the LARGEST economy in the world.
- The U.S. dollar is the reserve currency of the world.
- The United States has the largest and most liquid financial markets in the world.
- The USA has a stable political system.
- The United States is the world’s sole military superpower.
- The U.S. dollar is the medium of exchange for many cross-border transactions. For example, oil is priced in USD. Also called “petrodollars”. So if Mexico wants to buy oil from Saudi Arabia, it can only be bought with the U.S. dollar. If Mexico doesn’t have any dollars, it has to sell its pesos first and buy U.S. dollars.
Speculation in the Forex Market
One important thing to notice about the Forex market is that while commercial and financial transactions are a part of the trading volume, most currency trading is predicated on speculation.
Most of the trading volume comes from traders that buy and sell supported the worth movements of currency pairs. The trading volume caused by speculators is estimated to be quite 90%!
The scale of the Forex market means liquidity is extremely high. This makes it very easy for anyone to shop for and sell currencies. From the attitude of a trader, liquidity is extremely important. Because it determines how easily price can change over a given period of time .
A liquid market environment like Forex enables huge trading volumes to happen with little or no effect on the worth , or price action.
While the Forex market is comparatively very liquid, the market depth could change counting on the currency pair and time of day.
Trading of Forex is buying of one currency and selling of another currency. Currencies are traded through a broker or dealer and are always traded in pairs.
For example, the Euro and the US Dollar (EUR/USD) or the British Pound and the Japanese Yen (GBP/JPY). When you trade in the forex market, you buy or sell in currency pairs.
Exchange rates fluctuate based on which currency is stronger at the moment.
Major Currency Pairs
The currency pairs listed below are considered the “majors.” These pairs all contain the U.S. dollar (USD) on one side and are the most frequently traded. The majors are the most liquid and widely traded currency pairs in the world.
|CURRENCY PAIR||COUNTRIES||FX GEEK SPEAK|
|EUR/USD||Eurozone / United States||“euro dollar”|
|USD/JPY||United States / Japan||“dollar yen”|
|GBP/USD||United Kingdom / United States||“pound dollar”|
|USD/CHF||United States/ Switzerland||“dollar swissy”|
|USD/CAD||United States / Canada||“dollar loonie”|
|AUD/USD||Australia / United States||“aussie dollar”|
|NZD/USD||New Zealand / United States||“kiwi dollar”|
Major Cross-Currency Pairs or Minor Currency Pairs
Currency pairs that don’t contain the U.S. dollar (USD) are known as cross-currency pairs or simply as the “crosses.” Major crosses are also known as “minors.” The most actively traded crosses are derived from the three major non-USD currencies: EUR, JPY, and GBP.
|CURRENCY PAIR||COUNTRIES||FX GEEK SPEAK|
|EUR/CHF||Eurozone / Switzerland||“euro swissy”|
|EUR/GBP||Eurozone / United Kingdom||“euro pound”|
|EUR/CAD||Eurozone / Canada||“euro loonie”|
|EUR/AUD||Eurozone / Australia||“euro aussie”|
|EUR/NZD||Eurozone / New Zealand||“euro kiwi”|
|EUR/SEK||Eurozone / Sweden||“euro stockie”|
|EUR/NOK||Eurozone / Norway||“euro nockie”|
|CURRENCY PAIR||COUNTRIES||FX GEEK SPEAK|
|EUR/JPY||Eurozone / Japan||“euro yen” or “yuppy”|
|GBP/JPY||United Kingdom / Japan||“pound yen” or “guppy”|
|CHF/JPY||Switzerland / Japan||“swissy yen”|
|CAD/JPY||Canada / Japan||“loonie yen”|
|AUD/JPY||Australia / Japan||“aussie yen”|
|NZD/JPY||New Zealand / Japan||“kiwi yen”|
|PAIR||COUNTRIES||FX GEEK SPEAK|
|GBP/CHF||United Kingdom / Switzerland||“pound swissy”|
|GBP/AUD||United Kingdom / Australia||“pound aussie”|
|GBP/CAD||United Kingdom / Canada||“pound loonie”|
|GBP/NZD||United Kingdom / New Zealand||“pound kiwi”|
|PAIR||COUNTRIES||FX GEEK SPEAK|
|AUD/CHF||Australia / Switzerland||“aussie swissy”|
|AUD/CAD||Australia / Canada||“aussie loonie”|
|AUD/NZD||Australia / New Zealand||“aussie kiwi”|
|CAD/CHF||Canada / Switzerland||“loonie swissy”|
|NZD/CHF||New Zealand / Switzerland||“kiwi swissy”|
|NZD/CAD||New Zealand / Canada||“kiwi loonie”|
Exotic Currency Pairs
Exotic currency pairs are made up of one major currency paired with the currency of an emerging economy, such as Brazil, Mexico, Chile, Turkey, or Hungary. The chart below contains a few examples of exotic currency pairs. Wanna take a shot at guessing what those other currency symbols stand for? Depending on your FOREX broker, you may see the following exotic currency pairs so it’s good to know what they are. Keep in mind that these pairs aren’t as heavily traded as the “majors” or “crosses,” so the transaction costs associated with trading these pairs are usually bigger.
|CURRENCY PAIR||COUNTRIES||FX GEEK SPEAK|
|USD/BRL||United States / Brazil||“dollar real”|
|USD/HKD||United States / Hong Kong|
|USD/SAR||United States / Saudi Arabia||“dollar riyal”|
|USD/SGD||United States / Singapore|
|USD/ZAR||United States / South Africa||“dollar rand”|
|USD/THB||United States / Thailand||“dollar baht”|
|USD/MXN||United States / Mexico||“dollar mex”|
|USD/DKK||United States / Denmark||“dollar krone”|
|USD/SEK||United States / Sweden||“dollar stockie”|
|USD/NOK||United States / Norway||“dollar nockie”|
|USD/RUB||United States / Russia||“dollar ruble” or “Barney”|
|USD/PLN||United States / Poland||“dollar zloty”|
|USD/CLP||United States/ Chile|
It’s not unusual to see spreads that are two or three times bigger than that of EUR/USD or USD/JPY. So if you want to trade exotics currency pairs, remember to factor this in your decision.
The G10 currencies are ten of the most heavily traded currencies in the world, which are also ten of the world’s most liquid currencies. Traders regularly buy and sell them in an open market with minimal impact on their own international exchange rates.
|COUNTRY||CURRENCY NAME||CURRENCY CODE|
Scandinavia is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties. The term “Scandinavia” in local usage covers the three kingdoms of Denmark, Norway, and Sweden. Together, their currencies are known as the “Scandies“.
Back in the day, Denmark and Sweden established the Scandinavian Monetary Union to merge their currencies to a gold standard. Norway joined later.
This meant that these countries now had one currency, with the same monetary value, with the exception that each of these countries minted their own coins.
But then World War I happened, and the gold standard was abandoned and the Scandinavian Monetary Union disbanded. These countries decided to keep the currency, even if the values were separate from one another. And this remains the state of things.
If you notice their currency names, they all look similar. That’s because the word “krone or krona” literally means “crown”, and the differences in spelling of the name represent the differences between the North Germanic languages.
|COUNTRY||CURRENCY NAME||CURRENCY CODE|
“CEE” stands for Central and Eastern Europe.
Central and Eastern Europe is a term encompassing the countries in Central Europe, the Baltics, Eastern Europe, and Southeast Europe (the Balkans), usually meaning former communist states from the Eastern Bloc (Warsaw Pact) in Europe.
Central and Eastern European Countries (CEECs) is an OECD term for the group of countries comprising Albania, Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, the Slovak Republic, Slovenia, and the three Baltic States: Estonia, Latvia, and Lithuania.
Regarding the FX market, there are four main CEE currencies to be aware of.
|COUNTRY||CURRENCY NAME||CURRENCY CODE|
BRIICS is the acronym coined for the association of five major emerging national economies: Brazil, Russia, India, Indonesia, China, and South Africa.
Originally the first four were grouped as “BRIC” (or “the BRICs”). BRICs was a term created by Goldman Sachs to name today’s new high-growth emerging economies.
BRIICS is the term created by the OECD, when it added Indonesia and South Africa.
|COUNTRY||CURRENCY NAME||CURRENCY CODE|
Here first we need to know that, what is traded in FOREX Market? The simple answer in Money or Currency.
Because we are not buying anything in physical, Forex Trading can be confusing. Think of buying a currency as buying a share in a particular country, kind of buying share in a company. The price of the currency is direct reflection of the market’s opinion on the current and future health of it’s respective economy.
When you but Indian Rupee, you are basically buying a share in the “Indian Economy”. You are betting that the Indian Economy is doing well and will even get better as time goes. Once you sell those “shares” back to the market you will end up with a profit or loss.
The exchange rate of one currency versus other currencies is a reflection of the condition of that country’s economy, compared to other countries’ economies.
As a new Forex trader, you must be interested to know the list of Major Currencies to start trading with.
Currency symbols always have three letters. By 1973, the International Organization for Standardization (ISO) established the three-letter codes for currencies that we use today. The first two letters identify the name of the country and the third letter identifies the name of that country’s currency, usually the first letter of the currency’s name. These three letters are known as ISO 4217 Currency Codes.
Lets take AED for instance
AE stand for Aarab Emirates and D stands for Dirham. Hope it’s now easy to understand
In Simple term you can say FOREX is FOREIGN EXCHANGE. You can say the global market that allows you to exchange of one currency to another. When you travel by flight to another country, you usually had to find a currency exchange booth at the airport so that you can exchange the money you have in your wallet into currency of the country you are visiting.
There you found a Notice Screen showing different exchange rate of different currencies. Now think you are coming back from America and having some USD [US Dollars] in your pocket. You find “Indian Rupee” and think of yourself “Wow! 1 USD worth 79 INR” and I have 50 USD, I am going to be rich.
When you do this, you entered in the FOREX Market, you exchanged one currency to another. Or in Trading Term you can say, you sold USD for INR.
Before you fly back to America, you stopped by the same currency exchange booth to exchange INR, leftover after meeting your all expenditure in India and noticed the Exchange Rate have changed. This change in the Exchange Rate allow you to make money in the Foreign Exchange Market.
This Foreign Exchange Market which is usually known as “FOREX” or “Fx“, in the largest financial Market in this world.
Compare with Stock Market
The largest stock market in the world, the New York Stock Exchange (NYSE), trades a volume of about $22.4 billion each day. The Foreign Exchange Market looks absolutely Enormous Giant comparing to NYSE with it’s USD 5 trillion a trade day volume. When people talk about the market, they usually means . So the NYSE sound big, it’s loud and likes to make a lot of noise.
The Currency Market is over 200 times bigger! It;s Huge! The huge USD 5 trillion numbers cover the Global Foreign Exchange Market. But the daily trading volume from the retails traders (that is people like you and me) make between 5-6% of overall volume or you can say between 300-400 Billion.
Where from it operates
Now, this FOREX market operates 24 hours a day 5 days a week, only closing down during weekends. The FOREX market does not close at the end of each business day.
Instead, the trading just shifts to different financial centres around the world.
The day starts when traders wake up in Wellington, then moves to Sydney, Singapore, Hong Kong, Tokyo, Frankfurt, London, and finally, New York, before trading starts all over again in Wellington!
I was looking for some other source of Income, because I was taught that there should be multiple source of Income. During this time I was completely into Website Development and Digital Marketing as a free lancer. But working as a free-lancer was not enough to give me the freedom to do anything what I wanted to do.
During this time one of my friend suggested me to start investing. Now I was having two options whether I should invest in Forex or Share. Both the fields are very new to me, and to work properly I need to learn those things. So I started learning more details about Investment in Forex & Share Market.
Search & Research
Here I found that investment and working in Forex is more profitable but it comes with maximum risk. When I went more deep into this Forex Market I came to know that, investment in Forex in 100% calculative. Now a person like me driven by heart, it was not so easy to gain profit from Forex market. I came to know that most of the Forex trading platforms are providing trial account to practice.
That was the time when I was searching more and more to learn about Forex trade. I went through many online courses (paid & free), but most of them I found useless. Because those people whoever is publishing those course just wanted to make them self popular or was trying to get some money. After all my research I learn I need to test the chilly to find it out how hot it is.
So I decided to jump into the rived. But I don’t know how to swim, and that was a terrible mistake for me. So I lost my 1st investment, though it was very small (as I was started with only USD 10) within next couple of hours. Again next day I put another USD 10 and again I started. This time also I lost my investment but now my 2nd investment sustained for 10 working days and before loosing all I was able to gain USD 25 into the same.
gain I was searching for new courses, mentors who can teach me more about Forex Trading. So I started visiting various websites and YouTube Channels randomly. Now I started learning basic technical things about Money Market (Share / Forex). At the same time how to implement this technical knowledge into real life.
I found a new website name https://www.babypips.com/, and that was a turning point for me. Here I started learning more about What is Forex. It is completely free and within a span of 15 days I learn a lots of things here. Again I invested some money, and this time it was USD 100. Slowly I got into subject, and in next 6 months I recovered all my previous losses in terms of money and time.
Not a bed of Rose Petal
I never thought that it could be a bed of rose petal, I was expecting thorn also on my way. One fine morning I lost my access to Forex account. I contacted the service providers in Mumbai. They said “It is a server problem and in next 3/4 working days it will be fine” and then I lost everything. That time I had USD 500 as working capital. In the mean while I withdrawn USD 400 in total time to time.
Now, it was the time when I lost all my trust into Forex Market. But after a few month I recover and start my search to find out a better service better. I found fbs.com. I started working with FBS but this time I start working with only a investment of USD 10. This is almost now 4 years I am working with FBS, without facing any problem. Now I am really happy as I found a reliable service provider. FBS is into the market for more than a decade since their inception from 2009. If you are looking for a reliable and honest broker, consider FBS. You will be surprised how easy and comfortable trading on Forex can become.