How to Create a Lead Gen Funnel

You need to get people’s attention to your lead magnet, which means you need to drive traffic to the lead magnet.

In this email, we’ll briefly discuss it because this is something you all know very well and very proficient with.

To set up your lead generation campaign, you need

  • your audience
  • lead capture and lead magnet delivery mechanism and
  • a traffic campaign

Let’s talk about each briefly.

1. Audience

You should have this covered because you already know who your audience is and defined them while creating the lead magnet.

2. Setting up lead generation machine

Once you have decided the audience, you should set up your lead capture and lead magnet delivery mechanism.

This involves:

  • a page that people can visit, learn about your lead magnet.
  • A lead form your audience needs to fill before they can access your lead magnet.
  • A thank you page where you deliver the lead magnet.
  • An email software or CRM tool where you store the leads.
  • An integration connecting your squeeze page to the email software

I’ll quickly explain each one.

A. Squeeze page:

Squeeze page or landing page is where you put up the details about your lead magnet.

You can use one of the landing page tools like OptinChat or Unbounce or tools like Thrive or Elementor.

There are plenty of tools out there. You can learn more about them in detail in my digital marketing tools training program.

You can pick whichever suits your need and budget.

B. Lead Form:

Your lead-form plays a crucial role in your lead generation performance.

The number of leads and the quality of your leads you get is directly proportional to the number of fields in your lead form.

If you want more leads, you should limit your lead form to one or two fields max. You can ask for an email address only or the first name and email address.

But if you are a b2b business with a longer sales cycle, you might need to collect more details like name, email, business type, website name, profession, number of employees etc.

As the number of details, you ask increases, the number of leads you get decreases, but it also increases the quality of the lead.

C. Thank you page:

The third component is the thank you page that comes after people fill in the details.

What goes on this page depends on how you deliver the lead magnet.

If you are delivering the lead magnet immediately after the form is filled, your thank-you page can give the download link or a link to access the lead magnet with instructions on how people can access the lead magnet.

If you are delivering it via email, you can instruct the leads on how to confirm their email subscription to get the lead magnet and whitelist your email address.

You can also use this page to ask them to connect with you on different social networks.

Or you can share testimonials from your happy customers.

This probably is the most underrated page ever been used in lead generation.

D. Email or CRM tool:

The next is the email or CRM tool.

You need to communicate with your leads, aka email list.

To communicate your email list you need to send them emails – indoctrination sequence that introduces you and your product or services to them, nurturing series that educates them about the problem and solution, and a sales sequence that persuades them to make the purchase.

You need an email platform or tool to send the emails, tag the audience as they interact with your emails, and so on.

Now you might need a simple email platform or a full-fledged CRM depending on your business, sales cycle etc.

The last thing is integrating all these pieces.

E. Integration

You need to connect your squeeze page to your email tool and thank you page etc.

You need to automate the entire process, so when your lead submits their detail, his details are posted to your CRM or email tool, and he or she also gets the lead magnet delivered.

Most of the landing page builders and email tools have the facility to integrate these things.

But if your tool doesn’t have native integration, you can connect them and make them talk with external apps like Zapier.

And there you go.

Your lead capture and the delivery machine is ready.

And you don’t need to worry much about the cost of setting up this machine. You can set up this mechanism or system without spending much or even free.

The email tools are free up to a certain number of leads, and landing page tools are free to start with some traffic limitations. And so on.

Ok, so, you have the lead magnet and the lead capture/delivery machine ready.

3. Traffic

Next comes the attention, aka traffic part.

You can choose either the less-cost, more-time consuming organic approach or more- cost but quick results paid approach to drive traffic to your landing page.

I’d recommend the paid approach because it can help you validate your lead magnet idea and audience quicker, helping you make sure you are on the right track.

Because the organic route takes a while to get the results, and it might delay validating your idea.

It might be crucial to validate your idea as early as possible because if your idea/audience is wrong, you might have wasted your precious time on the wrong idea.

Regardless of the approach you choose, you also have to select the platforms or networks and formats.

You need to decide whether to focus on Facebook or Twitter or LinkedIn or Instagram as your primary channel for organic or paid promotion.

You also need to decide whether you want to go with text first content approach or video first approach or audio first approach for organic approach.

That’s it.

You are ready to drive traffic to your lead magnet and build leads.

With that, you are half-way on the lead generation game.

Know your worth

I was a just in my teen then, just completed my 8th Standard of Schooling. At the evening hours after coming back from school, I was playing with some of my friends. Suddenly parents of one of my friends come there to see what is happening in the play ground. After finding we all are playing there, start shouting to friend “why you are playing with all these valueless kids”. My friend was from a very rich family. He was from a so called Royal family. They was living a king-size life.

The Confusion

I thought might be they are speaking about the wealth they are having. My friend’s parents were speaking like this because we were poor comparing to them. They are very rich so they can say something like this. But I was not happy with this event. I stopped playing with that friend, and busy with study and my other friends.

One day my friend came to my place and was asking me why I am not coming to his place to play with him. I told him that I don’t want to play with him, as his grand-father don’t like us. He took me to his parents and tell the same thing to his grand-father. Once upon a time he was the king of that area and he loved all kids and children very much. My friend’s Grand Father offered me a glass of milk as ask me sit there with him.

The learning

After having my glass of milk, he ask me to come and meet him next morning without fail. Anyhow there was nothing in mind, I was completely blank, why he is asking me meet him next morning. Anyhow with lots of anxiety I went there and meet him. I found that he waiting for some thing or someone after finishing his breakfast.

When he see me, “Yes, I was waiting for you only”, and he call my friend. He then ask both of us to come with him. As you know we are living in Burdwan, it is not so big city. In the year of 1992 mostly every body was knowing each other. Any we 3 people started moving to the outside, I was excited thinking about “where we are going”.

Day 1

Now the 1st we visited a goldsmith shop. Now he (friend’s grand-father) pull out one Golden color pocket watch from his pocket and handed it over to the Goldsmith, and asked him the value for it. The goldsmith knows him very well. So the goldsmith looked at that watch very carefully and after some time handed over the watch to Grand Father saying that “the value of this watch could be around INR 5000”. Then we came back to home. When I was coming back to home, he ask me to meet him again tomorrow.

Day 2

Next day he asked me to accompany one of his employee to a pawn broker and given the same golden watch to the employee. We went to the pawn broker and that employee show the watch to the pawn broker and asked him for the value of it. After looking at the watch the pawn broker inform Grand Father’s employee the value of the watch could be around INR 2000. We came back home and informed the same to Grand Father. Now after having some food there I came back to my home. But when I was coming back home, again my friend’s Grand Father asked me to meet him next morning.

Day 3

Next day when I went to my friend’s house I found there Grand Father was sitting with another old person. Grand Father ask me to come there, and introduce me to the another person who is an antiquities (antique collector). Now Grand Father shown him the same watch and asked for the value of it. Now this time I was totally surprised with response from the antiquities. The antiquities said that golden color watch is a very rare piece and around 200 years old watch. There are only a few are available in the market in working condition. To my utter surprise the antiquities offered INR 500000 for the same watch.

The Lesson

Now Grand Father told me, know the value for what you have. You are very good into sports, but the people you are playing with have nothing in their life. They are just passing time by doing something. Know your worth. Be with those people who gives value to you.

The Different Ways To Trade Forex

Traders in Forex Market came up with a number of different ways to invest or speculate in currencies. Among these, the most popular ones are 

  • Spot Forex,
  • Currency Futures,
  • Currency Options, and
  • Exchange-Traded Funds (or ETFs).

Currency Futures

These are Futures Contracts on currencies, which are bought and sold based on a standard size and settlement date. FX Futures were created by the Chicago Mercantile Exchange (CME) way back in 1972. The CME Group is the largest foreign currency futures market. They offers futures contracts on G10 currency pairs as well as emerging market currency pairs and e-micro products.

Since Futures Contracts are standardised and traded on a centralised exchange, the market is very transparent and well-regulated. This means that price and transaction information are readily available.

Currency Options

Foreign currency options give the choice holder the right – but not the obligation – to buy or sell a hard and fast amount of a foreign currency at a specified price on or before expiration date. If a trader “sold” an option, then he or she would be obliged to shop for or sell an asset at a selected price at the expiration date.

Options are also traded on an exchange, such as the Chicago Mercantile Exchange (CME), the International Securities Exchange (ISE), or the Philadelphia Stock Exchange (PHLX).

There are some disadvantage in trading FX Options. Those are as follows,

  • Market hours are limited for certain options.
  • The liquidity is not nearly as great as the futures or spot market.

Forex Market Size And Liquidity

Like other financial market like NYSE or LSE, the Forex market has neither a physical location not a central location. The bulk of Forex Trading takes place using the system called “Interbank market“.

Forex market is consider a Over the Counter (OTC) Market. It is because the entire market runs electronically within a networks of banks 24 hours a day. It means the Forex Market is spread all over the world with no central location. So it means your trade can take place from any where as long as you have an Internet Connection.

The Forex OTC market is far bigger and biggest than most of the popular financial market in the world, traded globally by a large number of Individuals & Organisations.

In Forex OTC market, participants determines whom they want to trade with looking on the trading conditions, the attractiveness of price and also the reputation of the trading counter-party (the other party who takes the other side of trade).

The below chart shows the most actively traded currencies.

Two currencies are involved in each transaction. The sum of the percentage shares of individual currencies totals 200% instead of 100%

The Dollar is King in the Forex Market

The U.S. dollar is the most traded currency, making up 84.9% of all transactions! The euro’s share is second at 39.1%, while that of the yen is third at 19.0%. As you can see, most of the major currencies are hogging the top spots on this list!

You’ve probably noticed how often we keep mentioning the U.S. dollar (USD). If the USD is one-half of each major currency pair, and therefore the majors comprise 75% of all trades, then it’s a requirement to concentrate to the USD. The USD is king! In fact, consistent with the International Monetary Fund (IMF), the USD comprises roughly 64% of the world’s official exchange reserves!

Because almost every investor, business, and financial institution owns it, they concentrate to the U.S. dollar.

There are also other significant reasons why the U.S. dollar plays a central role in the Forex market:

  • The United States economy is the LARGEST economy in the world.
  • The U.S. dollar is the reserve currency of the world.
  • The United States has the largest and most liquid financial markets in the world.
  • The USA has a stable political system.
  • The United States is the world’s sole military superpower.
  • The U.S. dollar is the medium of exchange for many cross-border transactions. For example, oil is priced in USD. Also called “petrodollars”. So if Mexico wants to buy oil from Saudi Arabia, it can only be bought with the U.S. dollar. If Mexico doesn’t have any dollars, it has to sell its pesos first and buy U.S. dollars.

Speculation in the Forex Market

One important thing to notice about the Forex market is that while commercial and financial transactions are a part of the trading volume, most currency trading is predicated on speculation.

Most of the trading volume comes from traders that buy and sell supported the worth movements of currency pairs. The trading volume caused by speculators is estimated to be quite 90%!

The scale of the Forex market means liquidity is extremely high. This makes it very easy for anyone to shop for and sell currencies. From the attitude of a trader, liquidity is extremely important. Because it determines how easily price can change over a given period of time .

A liquid market environment like Forex enables huge trading volumes to happen with little or no effect on the worth , or price action.
While the Forex market is comparatively very liquid, the market depth could change counting on the currency pair and time of day.

Buying And Selling Currency Pairs

Trading of Forex is buying of one currency and selling of another currency. Currencies are traded through a broker or dealer and are always traded in pairs.

For example, the Euro and the US Dollar (EUR/USD) or the British Pound and the Japanese Yen (GBP/JPY). When you trade in the forex market, you buy or sell in currency pairs.

Exchange rates fluctuate based on which currency is stronger at the moment.

Major Currency Pairs

The currency pairs listed below are considered the “majors.” These pairs all contain the U.S. dollar (USD) on one side and are the most frequently traded. The majors are the most liquid and widely traded currency pairs in the world.

EUR/USDEurozone / United States“euro dollar”
USD/JPYUnited States / Japan“dollar yen”
GBP/USDUnited Kingdom / United States“pound dollar”
USD/CHFUnited States/ Switzerland“dollar swissy”
USD/CADUnited States / Canada“dollar loonie”
AUD/USDAustralia / United States“aussie dollar”
NZD/USDNew Zealand / United States“kiwi dollar”

Major Cross-Currency Pairs or Minor Currency Pairs

Currency pairs that don’t contain the U.S. dollar (USD) are known as cross-currency pairs or simply as the “crosses.” Major crosses are also known as “minors.” The most actively traded crosses are derived from the three major non-USD currencies: EURJPY, and GBP.

Euro Crosses

EUR/CHFEurozone / Switzerland“euro swissy”
EUR/GBPEurozone / United Kingdom“euro pound”
EUR/CADEurozone / Canada“euro loonie”
EUR/AUDEurozone / Australia“euro aussie”
EUR/NZDEurozone / New Zealand“euro kiwi”
EUR/SEKEurozone / Sweden“euro stockie”
EUR/NOKEurozone / Norway“euro nockie”

Yen Crosses

EUR/JPYEurozone / Japan“euro yen” or “yuppy”
GBP/JPYUnited Kingdom / Japan“pound yen” or “guppy”
CHF/JPYSwitzerland / Japan“swissy yen”
CAD/JPYCanada / Japan“loonie yen”
AUD/JPYAustralia / Japan“aussie yen”
NZD/JPYNew Zealand / Japan“kiwi yen”

Pound Crosses

GBP/CHFUnited Kingdom / Switzerland“pound swissy”
GBP/AUDUnited Kingdom / Australia“pound aussie”
GBP/CADUnited Kingdom / Canada“pound loonie”
GBP/NZDUnited Kingdom / New Zealand“pound kiwi”

Other Crosses

AUD/CHFAustralia / Switzerland“aussie swissy”
AUD/CADAustralia / Canada“aussie loonie”
AUD/NZDAustralia / New Zealand“aussie kiwi”
CAD/CHFCanada / Switzerland“loonie swissy”
NZD/CHFNew Zealand / Switzerland“kiwi swissy”
NZD/CADNew Zealand / Canada“kiwi loonie”

Exotic Currency Pairs

Exotic currency pairs are made up of one major currency paired with the currency of an emerging economy, such as Brazil, Mexico, Chile, Turkey, or Hungary. The chart below contains a few examples of exotic currency pairs. Wanna take a shot at guessing what those other currency symbols stand for? Depending on your FOREX broker, you may see the following exotic currency pairs so it’s good to know what they are. Keep in mind that these pairs aren’t as heavily traded as the “majors” or “crosses,” so the transaction costs associated with trading these pairs are usually bigger.

USD/BRLUnited States / Brazil“dollar real”
USD/HKDUnited States / Hong Kong
USD/SARUnited States / Saudi Arabia“dollar riyal”
USD/SGDUnited States / Singapore
USD/ZARUnited States / South Africa“dollar rand”
USD/THBUnited States / Thailand“dollar baht”
USD/MXNUnited States / Mexico“dollar mex”
USD/DKKUnited States / Denmark“dollar krone”
USD/SEKUnited States / Sweden“dollar stockie”
USD/NOKUnited States / Norway “dollar nockie”
USD/RUBUnited States / Russia“dollar ruble” or “Barney”
USD/PLNUnited States / Poland“dollar zloty”
USD/CLPUnited States/ Chile

It’s not unusual to see spreads that are two or three times bigger than that of EUR/USD or USD/JPY. So if you want to trade exotics currency pairs, remember to factor this in your decision.

G10 Currencies

The G10 currencies are ten of the most heavily traded currencies in the world, which are also ten of the world’s most liquid currencies. Traders regularly buy and sell them in an open market with minimal impact on their own international exchange rates.

United StatesdollarUSD
European UnioneuroEUR
United KingdompoundGBP
New ZealanddollarNZD

The Scandies

Scandinavia is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties. The term “Scandinavia” in local usage covers the three kingdoms of Denmark, Norway, and Sweden. Together, their currencies are known as the “Scandies“.

Back in the day, Denmark and Sweden established the Scandinavian Monetary Union to merge their currencies to a gold standard. Norway joined later.

This meant that these countries now had one currency, with the same monetary value, with the exception that each of these countries minted their own coins.

But then World War I happened, and the gold standard was abandoned and the Scandinavian Monetary Union disbanded.  These countries decided to keep the currency, even if the values were separate from one another. And this remains the state of things.

If you notice their currency names, they all look similar. That’s because the word “krone or krona” literally means “crown”, and the differences in spelling of the name represent the differences between the North Germanic languages.


CEE Currencies

CEE” stands for Central and Eastern Europe.

Central and Eastern Europe is a term encompassing the countries in Central Europe,  the Baltics, Eastern Europe, and Southeast Europe (the Balkans), usually meaning former communist states from the Eastern Bloc (Warsaw Pact) in Europe.

Central and Eastern European Countries (CEECs) is an OECD term for the group of countries comprising Albania, Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, the Slovak Republic, Slovenia, and the three Baltic States: Estonia, Latvia, and Lithuania.

Regarding the FX market, there are four main CEE currencies to be aware of.

Czech RepublickorunaCZK


BRIICS is the acronym coined for the association of five major emerging national economies: Brazil, Russia, India, Indonesia, China, and South Africa.

Originally the first four were grouped as “BRIC” (or “the BRICs”). BRICs was a term created by Goldman Sachs to name today’s new high-growth emerging economies.

BRIICS is the term created by the OECD, when it added Indonesia and South Africa.

South AfricarandZAR

How Forex Market Operate

Here first we need to know that, what is traded in FOREX Market? The simple answer in Money or Currency.

Because we are not buying anything in physical, Forex Trading can be confusing. Think of buying a currency as buying a share in a particular country, kind of buying share in a company. The price of the currency is direct reflection of the market’s opinion on the current and future health of it’s respective economy.

When you but Indian Rupee, you are basically buying a share in the “Indian Economy”. You are betting that the Indian Economy is doing well and will even get better as time goes. Once you sell those “shares” back to the market you will end up with a profit or loss.

The exchange rate of one currency versus other currencies is a reflection of the condition of that country’s economy, compared to other countries’ economies.

Major Currencies

As a new Forex trader, you must be interested to know the list of Major Currencies to start trading with.

USDUnited StatesDollarBuck
GBPGreat BritainPoundCable
NZDNew ZealandDollarKiwi
Why these listed currencies are called the “majors” because they are the most widely traded ones.

Currency symbols always have three letters. By 1973, the International Organization for Standardization (ISO) established the three-letter codes for currencies that we use today. The first two letters identify the name of the country and the third letter identifies the name of that country’s currency, usually the first letter of the currency’s name. These three letters are known as ISO 4217 Currency Codes.

Lets take AED for instance

AE stand for Aarab Emirates and D stands for Dirham. Hope it’s now easy to understand

What is Forex

In Simple term you can say FOREX is FOREIGN EXCHANGE. You can say the global market that allows you to exchange of one currency to another. When you travel by flight to another country, you usually had to find a currency exchange booth at the airport so that you can exchange the money you have in your wallet into currency of the country you are visiting.

There you found a Notice Screen showing different exchange rate of different currencies. Now think you are coming back from America and having some USD [US Dollars] in your pocket. You find “Indian Rupee” and think of yourself “Wow! 1 USD worth 79 INR” and I have 50 USD, I am going to be rich.

When you do this, you entered in the FOREX Market, you exchanged one currency to another. Or in Trading Term you can say, you sold USD for INR.

Before you fly back to America, you stopped by the same currency exchange booth to exchange INR, leftover after meeting your all expenditure in India and noticed the Exchange Rate have changed. This change in the Exchange Rate allow you to make money in the Foreign Exchange Market.

This Foreign Exchange Market which is usually known as “FOREX” or “Fx“, in the largest financial Market in this world.

Compare with Stock Market

The largest stock market in the world, the New York Stock Exchange (NYSE), trades a volume of about $22.4 billion each day. The Foreign Exchange Market looks absolutely Enormous Giant comparing to NYSE with it’s USD 5 trillion a trade day volume. When people talk about the market, they usually means . So the NYSE sound big, it’s loud and likes to make a lot of noise.

The Currency Market is over 200 times bigger! It;s Huge! The huge USD 5 trillion numbers cover the Global Foreign Exchange Market. But the daily trading volume from the retails traders (that is people like you and me) make between 5-6% of overall volume or you can say between 300-400 Billion.

Where from it operates

Now, this FOREX market operates 24 hours a day 5 days a week, only closing down during weekends. The FOREX market does not close at the end of each business day.

Instead, the trading just shifts to different financial centres around the world.

The day starts when traders wake up in Wellington, then moves to Sydney, Singapore, Hong Kong, Tokyo, Frankfurt, London, and finally, New York, before trading starts all over again in Wellington!

start investing for some extra income

How I started my first investment

I was looking for some other source of Income, because I was taught that there should be multiple source of Income. During this time I was completely into Website Development and Digital Marketing as a free lancer. But working as a free-lancer was not enough to give me the freedom to do anything what I wanted to do.

During this time one of my friend suggested me to start investing. Now I was having two options whether I should invest in Forex or Share. Both the fields are very new to me, and to work properly I need to learn those things. So I started learning more details about Investment in Forex & Share Market.

Search & Research

Here I found that investment and working in Forex is more profitable but it comes with maximum risk. When I went more deep into this Forex Market I came to know that, investment in Forex in 100% calculative. Now a person like me driven by heart, it was not so easy to gain profit from Forex market. I came to know that most of the Forex trading platforms are providing trial account to practice.

That was the time when I was searching more and more to learn about Forex trade. I went through many online courses (paid & free), but most of them I found useless. Because those people whoever is publishing those course just wanted to make them self popular or was trying to get some money. After all my research I learn I need to test the chilly to find it out how hot it is.

The Beginning

So I decided to jump into the rived. But I don’t know how to swim, and that was a terrible mistake for me. So I lost my 1st investment, though it was very small (as I was started with only USD 10) within next couple of hours. Again next day I put another USD 10 and again I started. This time also I lost my investment but now my 2nd investment sustained for 10 working days and before loosing all I was able to gain USD 25 into the same.

Learning Process

gain I was searching for new courses, mentors who can teach me more about Forex Trading. So I started visiting various websites and YouTube Channels randomly. Now I started learning basic technical things about Money Market (Share / Forex). At the same time how to implement this technical knowledge into real life.

I found a new website name, and that was a turning point for me. Here I started learning more about What is Forex. It is completely free and within a span of 15 days I learn a lots of things here. Again I invested some money, and this time it was USD 100. Slowly I got into subject, and in next 6 months I recovered all my previous losses in terms of money and time.

Not a bed of Rose Petal

I never thought that it could be a bed of rose petal, I was expecting thorn also on my way. One fine morning I lost my access to Forex account. I contacted the service providers in Mumbai. They said “It is a server problem and in next 3/4 working days it will be fine” and then I lost everything. That time I had USD 500 as working capital. In the mean while I withdrawn USD 400 in total time to time.

Now, it was the time when I lost all my trust into Forex Market. But after a few month I recover and start my search to find out a better service better. I found I started working with FBS but this time I start working with only a investment of USD 10. This is almost now 4 years I am working with FBS, without facing any problem. Now I am really happy as I found a reliable service provider. FBS is into the market for more than a decade since their inception from 2009. If you are looking for a reliable and honest broker, consider FBS. You will be surprised how easy and comfortable trading on Forex can become.